So far, 2016 has been a year of major wins at the box office, but it has seen its share of disasters as well. With that said, that’s dive right into the top 3 box office movie flops of 2016:
Movie Flop #3. GODS OF EGYPT
Directed by Alex Proyas (I, Robot) and starring Nikolaj Coster-Waldau (Game of Thrones) and Gerard Butler (300),Gods of Egypt was intended by Lion’s Gate to be the first installment of another big budget fantasy action-adventure series like their previous hits, Twilight and The Hunger Games.
Even before its release, Gods of Egypt was plagued by controversy over the casting of white actors in Egyptian roles which spawned a sizable Twitter campaign. Its release date was poorly timed to compete with the massively successful Deadpool, and ended up only making back 10% of its $140 million dollar budget on opening weekend. Critics also cited a lackluster cast, wooden acting, and sub-par special effects as reasons for this film’s downfall.
Movie Flop #2: THE BROTHERS GRIMSBY
An action-comedy starring Sasha Baron Cohen as a British soccer hooligan and Mark Strong as his secret agent brother, The Brothers Grimsby seemed doomed from the start. After the failure of Ali G Indahouse and the somewhat disappointing returns of The Dictator, it is surprising that a major studio was willing to gamble on another scripted Sacha Baron Cohen comedy film. Though he has had great success with his signature style of outrageous in-character bits involving unsuspecting people (as seen in Borat and Bruno), Sacha Baron Cohen has never been known as a bankable comedic actor in conventional narrative-driven films. With Borat more than a decade behind him, his stardom has dimmed considerably since his heyday, with each of his starring vehicles seeing diminishing returns at the box office.
Similar to Gods of Egypt, The Brothers Grimsby had the ill-fortune to be buried by the runaway success of Deadpool, a film that outdid it in both the action and comedy departments. It also suffered from unimpressive promotion which failed to make it stand out it a crowded field of big name properties.
Movie Flop #1: ZOOLANDER 2
A sequel to the 2001 cult comedy classic, Zoolander 2 brings back Ben Stiller and Owen Wilson in their iconic roles as male models Derek Zoolander and Hansel.
While the original Zoolander was a minor hit upon release which became more popular in its post-theater life due to frequent showings on cable TV, the timing of the sequel was odd and seemingly came out of nowhere. The lapse between the two was too long to capitalize on the original’s popularity while it was still fresh, and it was not long enough for the original Zoolander to have become a significant object of pop-culture nostalgia. In short, this is the sequel that no one asked for. It was met with little interest from moviegoers, while critics blasted it as a tired, pointless rehash of the original.
While some films in 2016 have been record breaking successes, these three fell flat in every way imaginable.