“The Girl with Dragon Tattoo” Trailer – Sony’s Cyber Marketing “Sleight of Hand” – Get the Whole Story!

In a master stroke of marketing genius, Sony Studios released a Red-Band trailer for the upcoming David Fincher film adaptation of Stieg Larsson’s “Girl with the Dragon Tattoo”. What made this so brilliant was how it was done. Take my word for it; don’t believe for a second that Sony wasn’t behind this stunt, regardless of what the bloggers, pundits and eventually what Sony will say. They owned this from Alpha to Zulu!

We have the whole story, blow by blow, including screen shots from YouTube. These screen shots reveal when this Scud launched and how huge the response was. In less than 72 hours the amount of views of the trailer on YouTube went from nothing to close to 1.5 million. Logic suggests seeing that huge an increase in views on YouTube (in such a short period of time) might not be a record but it must be close.

This intriguing tale of a 21st century digital “publicity stunt” started quite innocently. On Wednesday morning, May 25th, the ever prescient folks at Deadline.com posted that Sony had released a “red band” trailer for the movie in Sweden and France. They went on to say, “Unfortunately, it’s not online yet, only in theaters.” They closed the post by saying that “the green band version will launch next Thursday (June 2nd ) online and widely in theaters next week.”

Was Deadline.com shilling for a studio marketing department? No way? Right? Never? So it began, all it takes is one match.

That afternoon, a post appeared on the IMDB message boards about the new trailer. In this post the writer claimed to have seen the new trailer. The writer described what they saw using poor grammar and failing to put caps where they should belong. The writer throws out a new bone.

They identify the trailer was, “set to Led Zeppelin’s, “Immigrant Song” this was bound to ignite music fans interest. Twice, the writer makes reference to the fact that the trailer, “can not be shown in theaters” and “Sad that they didn’t release a trailer that would be shown in theaters this weekend though”. At a glance the post, errors and all appears to be legitimate. Where did they see the trailer?

The brush fire had started. From there, an abundance of sites started posting about the trailer. Pitchfork.com posted on May 26th reported that the song was in fact a Trent Reznor re-mix of the Led Zeppelin song sung by the “Yeah, Yeah, Yeahs” lead singer Karen O. From there the Internet “Bush Telegraph” took over and anticipation online over the seeing and hearing the new trailer was palpable. (Note: Reznor is, in fact, providing the score for the film.)

We were first alerted the trailer had found its way online in “bootleg” form on YouTube at about 1:00PM (PST) on Saturday, May 28th. The trailer was posted by someone claiming to be from Holland. The individual had never posted anything on YouTube before. As you can see by the screen shot, at that time there had only been 342 views. 24 hours later the screen shot shows the views had jumped up close to 250,000. We were well on our way to a full blown forest fire.

On Monday morning, YouTube “got wise” to the game. The screen shot shows that anyone wanting to view the video now had to be 18 years old. The overtly ambiguous notice on YouTube reads, “This content may contain material flagged by YouTube’s user community that may be inappropriate for some users.”

Well, “That Happened”! It could not have gone any better for Sony. The Big Brothers at YouTube have spoken, they declared that the, “This content may contain material… that may be inappropriate for some users”. Talk about putting out the fire with gasoline! This prompted the thing to go to a whole new level. By Monday afternoon the number of views jumped to close to 1 million. Yeah, like that “you have to be 18 years old thing” to view the trailer really made a dent in how many folks saw it. As of this morning the trailer had been viewed close to 1.5 million times.

What we are sure of, is, that when the marketing brain trust who staged this stunt look back at it they will be ecstatic. Kudos to them, they have hit the digital marketing mother lode. It will be interesting to see how this story unfolds over the next week or so.

Stay tuned, we will examine what it is about how this whole remarkable exercise that points to Sony or a Sony surrogate.

True Blood Season 4 Poster and Trailer

For vampire fans that prefer their blood-suckers a little more hardcore than the sparkly Cullens, True Blood on HBO has been a superb addition to the genre. Season four of True Blood arrives on June 26, and in anticipation, HBO has released a new poster for the show, plus a new trailer.

The show has already won a Golden Globe and an Emmy; with stars Anna Paquin and Stephen Moyer returning in season four, True Blood may well add some more hardware this year.

True Blood Season 4 poster

Newest Deathly Hallows Part 2 Character Poster: Hermione

The posters for Harry Potter and the Deathly Hallows: Part 2 have been piling in over the past couple of months. Today we get a pretty awesome character poster for Hermione (Emma Watson).

I’m sure you all know this already, but just in case… :) The movie opens in 2D, 3D and IMAX 3D theaters on July 15. It’s directed by David Yates and stars Daniel Radcliffe, Rupert Grint, Emma Watson, Helena Bonham Carter, Robbie Coltrane, Warwick Davis, Tom Felton, Ralph Fiennes, Michael Gambon, Jason Isaacs, Alan Rickman, David Thewlis, Julie Walters, Bonnie Wright and Kelly Macdonald.

The end begins as Harry, Ron, and Hermione go back to Hogwarts to find and destroy Voldemort’s final horcruxes, but when Voldemort finds out about their mission, the biggest battle begins and life as they know it will never be the same again.

‘Anonymous’ Movie Poster – Was Shakespeare a Fraud?

The poster for Roland Emmerich’s Anonymous has arrived online today – posing a question historians, academics and many conspiracy theorists have asked: Was Shakespeare a fraud?

I personally like to believe William Shakespeare wrote (at least) the vast majority of the works he is credited with. We may never know the full truth, but Emmerich tackles the intrigue in a big way: using the succession of Queen Elizabeth I and the Essex Rebellion as the backdrop.

Although the film lacks any high-profile stars, there is a great pedigree amongst the cast. Vanessa Redgrave has an Oscar to her name, and Rhys Ifans, David Thewlis and Derek Jacobi are all exceptional actors. The trailer leaves a little something to be desired, but we’ll see how everything turns out when the film hits on September 30.

Awesome Comic: Guide to Making People Feel Old (using movie release dates)

I came across this one today, on one of my favorite web comic sites: XKCD.

Hilarious, though it is, I fall squarely into this graph. Depressing, isn’t it? Seems hard to believe Home Alone came out 21 years ago!

Two More Exclusive Lisbeth Salander Posters Debut!

We have exciting news today! MoviePosterShop has just been given an exclusive look at two more Lisbeth Salander advance posters, and they look just as awesome as the first two!

In case you haven’t been paying attention, we’ve been releasing posters for a new website based on the main character from the “Girl With the Dragon Tattoo” books (The Millennium Trilogy). The website, LisbethSalander.com, has created a number of custom advance posters to promote itself, and we’ve been given the exclusive first look!

These aren’t yet available for sale, but we’re told that they will be soon. These two newest posters come from scenes in the second book, The Girl Who Played With Fire. You can see these latest two right here – and visit our full Lisbeth Salander page for all of the posters as they get released!


French Kung Fu Panda 2 Poster

A new movie poster has arrived for the much-anticipated Kung Fu Panda 2. This time we get a French poster for the animated sequel.

Again we get Po (voiced by Jack Black) in a karate stance, but this time the background is a little less red and a little more Chinese nature. I think I prefer the overall look and feel of this French movie poster than the handful of others currently available.

Kung Fu Panda 2 arrives in the US on May 26th, and June 10 in the UK.

Six New Character Posters for The Hangover II

After watching the first movie trailer for The Hangover II, I’m a little skeptical about the movie. Is it just me, or does it seem just *too* similar to the first one, except with Bangkok as the setting? I’m not saying it won’t work out for Bradley Cooper, Zach Galifianakis and the rest of the gang….but I’m suspicious part II won’t be of the same caliber as the 2009 version.

With that all said, six new character posters for The Hangover II arrived today. The movie hits theaters May 26 in the US and the 27th in the UK. Cooper, Galifianakis, Ed Helms, Mike Tyson, Justin Bartha, and Ken Jeong are all returning, plus new faces Jamie Chung, Mason Lee, and even an appearance by Liam Neeson.

Synopsis: In the follow-up, Phil (Cooper), Stu (Helms), Alan (Galifianakis) and Doug (Bartha) travel to exotic Thailand for Stu’s wedding. After the unforgettable bachelor party in Las Vegas, Stu is taking no chances and has opted for a safe, subdued pre-wedding brunch. However, things don’t always go as planned. What happens in Vegas may stay in Vegas, but what happens in Bangkok can’t even be imagined.




Remembering Sidney Lumet: Posters From His Films

Hollywood lost another legend over the weekend, as news of Sidney Lumet‘s passing spread across the internet. He passed away April 9 from Lymphoma. He was 86.

With news of his passing, we would be remiss to not acknowledge and honor his dedication to film, and the wonderful motion pictures for which he was responsible.

Surprisingly, in spite of his long and lustrous career, Lumet never won an Oscar. He was nominated five times, yet the Academy never gave him the final nod. In fact, his films were nominated for more than 50 Oscars in total. Finally, in 2005, the Academy gave him an honorary Academy Award for lifetime achievement.

Lumet’s first success came in 1957, with the classic court drama 12 Angry Men. It was nominated for three Oscars, and Henry Fonda won a BAFTA for his turn as the lone sane juror in a murder trial. It initially suffered at the box office, but is now considered one of the best films ever made; and certainly the best courtroom drama.

The movie poster exclaims “It explodes like 12 sticks of dynamite!”, and the claustrophobic setting, and intense debates certainly feel explosive. It’s ranked #7 on IMDb’s Top 250 list, and is a must-watch for any fan of film.

Lumet then spent some time working on TV series’ and TV movies, but in 1965 he released the dramatic war film The Hill, starring Sean Connery. Connery is sent to a WWII British disciplinary camp in the Libyan desert where detainees are ruthlessly persecuted. The film won a BAFTA for it’s cinematography, but probably deserved more accolades. Connery is great, and Harry Andrews is remarkable as RSM Wilson – a likeable, but misguided soldier.

Lumet followed up with several somewhat forgettable films, including a couple with Sean Connery again (The Anderson Tapes, The Offense). However, in 1973, Lumet crafted another masterpiece with Al Pacino in Serpico. The intense crime biography earned Pacino his second Oscar nomination (the first being the year before with The Godfather), and cemented both Pacino and Lumet as forces within Hollywood. In fact, Pacino’s turn as the titular character is ranked #40 on AFI’s 100 Years…100 Heroes and Villains list.

The next three years must have been quite a ride for Lumet. In order, Murder on the Orient Express, Dog Day Afternoon and Network were all released. They won a total of six Oscars, and a total of 16 other Academy Award nominations.

Let’s begin with Murder on the Orient Express in 1974. Again Sean Connery returns to work with Lumet, but this time as part of an incredible ensemble cast that included Ingrid Bergman, Jacqueline Bisset and Lauren Bacall. Despite his obvious talent as a film director, Lumet’s take on Agatha Christie’s classic novel nearly didn’t happen.

Previous efforts to turn the book into a movie had failed miserably, and Christie was reluctant to sell the rights again. However, with the extra convincing (from Lord Louis Mountbatten, the great-grandson of Queen Victoria, no less) Christie sold the rights, and Lumet’s spin on the tale turned out to be her favorite. The film also earned Bergman the Best Supporting Actress Oscar, her third.

Next came Dog Day Afternoon, and another pairing with Al Pacino. The film was release in 1975, but it based on events that occurred three years earlier. Anti-Vietnam sentiment was still high, the prison riots at Attica were fresh in people’s minds, and Lumet wove all of this anti-establishment into the film. It beautifully captures the overall early-70s sentiment amongst Americans: that of anger, frustration and lack of hope.

Lumet does a brilliant job with the pacing and story and Pacino is brilliant as the frustrated bank robber, and the film garnered six Oscar nominations (winning one) and seven Golden Globe nominations. It ranks #181 on IMDb’s Top 250 list, and is widely praised and well-received.

In 1976, Lumet finished his three year streak with the powerful film Network. Still relevant in today’s society, Lumet attacked the abuses of television and the “news” that is fed to society. Starring Faye Dunaway, William Holden, Robert Duvall, Ned Beatty and Peter Finch as the indomitable Howard Beale.

This was a counter-establishment movie about a counter-establishment news anchor and the TV show that is crafted around his antics. With one simple phrase, “I’m mad as hell, and I’m not going to take it anymore!”, Finch’s character galvanizes a nation, and Lumet’s film resonates with an American audience tired of the ills of the 1970s.

Paddy Chayefsky’s is utterly brilliant, and Network ended up winning four Oscars, with another six nominations. (Note: Network and A Streetcar Named Desire are the only two films to even win three of the four acting Oscars).

In 1981 Lumet was nominated for another Oscar for his co-written screenplay (with Jay Presson Allen) Prince of the City. Yet another NYC police film, Lumet made it shine by drawing out some impressive performances from stars Treat Williams, Jerry Orbach and Richard Foronjy.

Although it struggled at the box office, Prince of the City (and The Verdict in ’82) meant Lumet had directed an Oscar-nominated (or Oscar-winning film) in four consecutive decades. Stanley Kubrick didn’t match that. Nor did Hitchcock. James Cameron hasn’t, yet.

Those who have? They don’t even require first names. Spielberg. Scorcese. Coppola. Bergman. Hawks. Kurosawa.

The longevity and dedication to a craft that is required to make this list is astounding. Lumet continued to direct into his 80s, with Before The Devil Knows Your Dead coming in 2007. This was a brilliant movie that was terribly underrated, and probably deserved more attention than it received. Impressive for an 82-year old.

Spielberg. Scorcese. Coppola. Bergman. Hawks. Kurosawa. Lumet. Hollywood truly lost a legend this past weekend. May he rest in peace.

Mildred Pierce Limited Edition Fine Art Print

The HBO miniseries adapting James M. Cain’s novel “Mildred Pierce” is drawing critical acclaim. And
rightly so, because director Todd Haynes is bringing his own unique twist to the story’s already warped psychological drama.

Let’s not forget the 1945 version, directed by Michael Curtiz, who was responsible for one of the most beloved movies in film history, “Casablanca”. “Mildred Pierce” was nominated for five Academy Awards and won Joan Crawford the Oscar for Best Actress.

Curtiz’ Mildred Pierce is very different from both the book and the miniseries, throwing in a murder, restructuring the story as a thriller, and borrowing its lighting scheme from a Rorschach drawing. But it still remains an intimate, tragic character study of a mother desperate to give her ungrateful daughter the life of a princess.

Backlot Art has issued a special limited edition art print to commemorate the original movie and the new adapted version of the film on HBO. The art print has been “adapted” or renewed” itself. The original image was found on the Italian movie poster for the film’s release in 1945. The consensus is that this original design was the best of ALL the movie posters released across the world for the original film. Backlot Art has replaced the Italian text for English and made a few other adjustments.

The image perfectly visualizes the feel of the 1945 film, the mix of melodrama and noir, of Scarlet O’Hara and Maleficent. Just look at how the soft edges, hushed pastels and suggested sexuality of the larger image both contrasts and blends with the black smear of Crawford as femme fatale. It’s both gentle and jarring, like the cover of a charred romance novel, or a wedding cake dusted with ash. A more evocative image would be hard to imagine.

There will only be 40 of these 27” x 40” redux versions available, this fantastic new fine art print is printed on 100% cotton rag paper stock. The paper is considered amongst the most luxurious available for art prints on the market today. The prints have been numbered and hand signed by the artist responsible for the redux version. This is commemorative fine art print is ideal as a gift and should be on the walls of Joan Crawford, Michael Curtiz and James M. Cain fans around the world. Buy now because they are going to sell out fast.

Buy the limited edition Mildred Pierce print!