Almost everyone has experienced it before. You’ve seen a movie trailer over and over in a short time period. Everywhere you turn you see promotions for the movie. You may even take the time to read early reviews. You buy into the hype and go see the movie only to be extremely disappointed. Over hyping a movie is certainly nothing new. For years, movie companies have put millions of dollars into trying to convince people to pay their hard earned money at the box office. However, too much hype can be a bad thing. With so many options available to consumers, a history of seeing disappointing over-hyped movies could lead to less people in theater seats.
Today’s moviegoer has lots of options. In the past, moviegoers either forked over the money to go to a movie theater, or payed an expensive price for the movie when it came out on video. That’s no longer the case. Redbox allows anyone to rent a movie for simply $1.00. A subscription to Netlfix will provide access to hundreds of movies for just a few bucks a month. Sadly, a simple internet search may give access to many movies illegally. Consumers have so many options. Hyping a movie up may turn the consumer off. They may simply decide to wait and explore one of these cheaper and much more convenient options.
Genre or movie type doesn’t really matter. Action packed summer blockbusters, or the big romantic comedy of the summer usually get lots of promotion beforehand. Watching the same movie at home on a a high definition TV with no large crowds to fight through can be appealing. Tons of hype may cause some to endure waiting a few months to watch the movie in the comfort of their home. One only has to look at the recent Star Wars movie The Force Awakens to see this point. Sure the movie made huge amounts of money at the box office. However, there are tons of die-hard Star Wars fans. Many who are not part of this group that had interest in the film, most likely saw the hype and chose to wait it out.
At the end of the day, movie promoters have to get the word out about their product. Caution should be taken though to not over do it. Fans today have a number of options to see a movie. Again, too much hype may cause them to seek the cheaper and more convenient options.