It’s said that a first impression lasts a lifetime. This is true in life and in business, as it is with movies. A movie trailer gives the audience a brief glimpse into the content of the movie. It’s a 30 second sales pitch designed to sell the viewers and to provoke interest. These movie trailers jump out and grab the attention even if only for a moment. This first impression will set the tone and pique the interests if the impression is favorable, or repel the audience if that impression isn’t up to par.
The notion of the movie trailer has grown over the last generation. Once a formality, now the trailers have production teams and budgets in order to capture the value that they offer. Some of the most anticipated movies will have a launch date for the latest trailer. With each proceeding trailer trying to outperform the last; working in conjunction to whip the fan followings into a frenzy, it has really become a free-for-all so to speak.
An effective movie trailer has even oversold the respective movie at times. I’ve often walked out of a movie theatre remarking that all of the good parts of that movie were in the trailer. It’s in moments such as these that you can clearly see how an effective movie trailer can make or break the amount of people who’ll go see the movie in theaters. At other times, I have seen a movie years later only to find out that I actually enjoyed it and didn’t give it a chance while it was in theaters due to a preview that didn’t capture my interest.
So, the next time that you make your way out to the theater, be sure to get there early. Give yourself time to grab some overpriced snacks and also give yourself enough time to catch the previews. These trailers will give you that insight into which movies are coming out and will hopefully give you a peek into whether or not they’ll be worth your time. At any rate, with their ballooning budgets and growing emphasis, the trailers are slowly becoming an entertaining part of the whole experience.