I’ll be honest…I’ll probably go see Lionsgate’s latest film The Last Exorcism this weekend regardless of their marketing. But I wonder just how many more seats they would fill if they marketed the film like they do in Russia.
Sex sells – everyone knows that. In Russia, women having orgasms sells. Of course it’s not politically correct. Depending on your office where you work, it’s probably NSFW either! But local distribution company Volga Film knows its audience (male) and is doing a great job of targeting said audience.
When he arrives on the rural Louisiana farm of Louis Sweetzer, the Reverend Cotton Marcus expects to perform just another routine “exorcism” on a disturbed religious fanatic. An earnest fundamentalist, Sweetzer has contacted the charismatic preacher as a last resort, certain his teenage daughter Nell is possessed by a demon who must be exorcised before their terrifying ordeal ends in unimaginable tragedy.
Buckling under the weight of his conscience after years of parting desperate believers with their money, Cotton and his crew plan to film a confessional documentary of this, his last exorcism. But upon arriving at the already blood drenched family farm, it is soon clear that nothing could have prepared him for the true evil he encounters there. Now, too late to turn back, Reverend Marcus’ own beliefs are shaken to the core when he and his crew must find a way to save Nell – and themselves – before it is too late.