Weekend Forecast: Inception, Despicable Me, Sorcerer’s Apprentice, Eclipse

Prediction time again. Last week I predicted that Twilight Eclipse would have staying power over the bow of Despicable Me and was completely off. Despicable Me blew the third Twilight film out of the water. Will the animated film hold as well against Christopher Nolan’s Inception?

Although Inception and Despicable Me are targeting different audiences, I see Inception taking the #1 slot at the box office this weekend. Sure, there’s Nicholas Cage’s The Sorcerer’s Apprentice this weekend too, but it’s already come up short of expectations after it’s Wednesday launch. Estimates now place Apprentice in the neighborhood of $20 million to $30 million – far shy of what Inception’s expected haul.

I’m predicting that Inception will lead at the box office with a haul of $55-$65M, followed by Despicable Me around $30-$38M. Things are getting a little congested with Sorcerer’s Apprentice and Eclipse also competing with a younger audience that will still head to animated childrens’ films. I’m guessing Apprentice will land somewhere in the $18-$28M range and Eclipse will hover in the same neighborhood.

Predators enters its second weekend behind a decent word of mouth and should haul in another $15-$20M while Toy Story 3, now in its fifth weekend should tally in the neighborhood of $12-$16M. TS3 remains an incredible film for Pixar, now having generated $350M domestically.

I know I’m heading to Inception later tonight. I’ve heard it’s a mind-blowing film that will require multiple viewings, and if things go well, perhaps I’ll hit a matinee on Sunday too. Either way – Inception has my money this weekend. Will it have yours?

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