Riding high on the success of just a few films, Paramount has become the first studio to cross the $1 billion mark domestically in 2010. Due in a large part to Iron Man 2, and two Dreamworks’ films (Shrek Forever After, How to Train Your Dragon), Paramount has managed to beat out its cross town rivals 20th Century Fox despite their hit film Alice in Wonderland.
Paramount is now the first studio in history to reach the $1 billion mark domestically for four straight years. This may be due, in part, to a revised strategy of releasing fewer films nationwide and making some clever last-minute changes to the release scheduling. Thus far, Paramount has only widely opened five films this year.
To date, Iron Man 2 has brought in $306.9 million, Shrek Forever After hauled in $229.5 million and How to Train Your Dragon has grossed $215.4 million.
Shutter Island also contributed $128 million domestically, and Peter Jackson’s The Lovely Bones snatched $44 million. All told, Paramount films have brought in $1.005 billion to date in 2010. Fox is about to hit the billion mark, but for comparison, Warner Bros. stands at $849.8 million, Disney at $794.4 million, Sony at $423.2 million, Universal at $376.5 million, Lionsgate at $237.9 million and Summit Entertainment $113.8 million.
With Twilight: Eclipse set to open tonight at midnight, who wants to bet Summit leapfrogs Lionsgate and Universal?
Up next for Paramount is The Last Airbender and Dinner For Schmucks. Can Shyamalan finally find produce another hit movie? His last couple of films (The Happening, Lady in the Water) failed to impress much at the box office or with critics.